Nike Football [Digital]


From Portland to Sunderland, Marsh to Rush, and Archibald to Hoddle, it took more than a while for Nike to find their place in football. But when they did, the game would never be the same again.

Welcome to issue two of the brands series. This time we're off to Oregon to explore the brainchild of Phil Knight and Bill Bowerman, a company whose innovations have radically altered the landscape of football as we know it. But it wasn't always plain sailing. 

From their origins as a company to the present day, this is 125 pages on the most diverse, boundary-pushing sports manufacturer there is. Inside you'll find features on:

  • The origins of Nike
  • Nike in football: the beginning
  • "The Nike" 1970
  • Nike x Brazil: the partnership that reinvented sports marketing
  • From Good vs Evil to Airport 98: the greatest adverts
  • Mia Hamm and a new way of thinking
  • 20 greatest kits
  • Total 90
  • Mercurial Vapor
  • Euro 2004
  • Innovation in football
  • The faces of Nike
  • Nike at the 2002 World Cup
  • Nike at the 2018 World Cup
  • The evolution of a logo
  • All-time Nike-sponsored XI
  • A timeline of Nike in football
  • ... and much more

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